NFT comes from the term ‘Non -Fungible Tokens’ (i.e., digital assets to which users have conferred a certain value).
This cryptocurrency is revolutionizing different sectors, including fashion.
According to Morgan Stanley, NFTs will represent more than 10% of the luxury goods market by 2030.
We listed 4 examples of collaborations and actions of big brands and NFT’s:
Prada is one of the most relevant luxury brands to enter the metaverse with its proposal in collaboration with the German sports brand Adidas.
The collaboration between the two brands seeks to give customers a voice, support emerging artists, as well as build meaningful relationships.
It will consist of a scheme that allows people to submit their ideas and artwork to be selected and produced by Adidas. Having full rights to their NFT’s and being able to sell them online.
Paco Rabanne and Selfridge’s join forces to offer for sale NFT’s with digital versions of the first designs of Paco Rabanne, as well as some unpublished drawings of the brand.
Prices will range between 2 thousand and 100 thousand pounds, selling in some cases NFT’s with their physical counterparts.
Los NFT también pueden ser utilizados para mejorar la experiencia de compra física. Esta es parte de la intención de la colaboración entre la marca fitness de lujo Dog Pound y Balmain con una propuesta que vincula el mundo real y virtual
NFT can also be used to enhance the physical shopping experience. Luxury fitness brand Dog Pound and Balmain collaborated on an NFT proposal that links the real and virtual worlds.
This NFT includes two digital versions of the BBold sneakers. This NFT unlocks the opportunity to have a pair of B-Bold sneakers signed by Balmain’s creative director and a personal training session with Kirk Myers, CEO, and founder of Dogpound.
Most important for Balmain’s CMO, Txampi Diz, is linking new digital developments to physical experiences.
Nike patented a method to verify the authenticity of sneakers with an NFT system called CryptoKicks.
The company’s plans do not stop there, today it continues to explore the possibilities offered by digitalization being among the first brands to join the construction of the metaverse.
Nike recently opened Nikeland on the Roblox platform, where people can try on a range of high-end Nike products and play games.
Likewise, we hear news about the brand and a number of trademark applications for the metaverse, confirming its intention to manufacture and sell branded virtual sneakers and apparel.
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